Release orchestration

Ship every Friday. Fear none of them.

Loopline runs automated release trains for engineering teams of 10–200 — batching what’s green, holding what isn’t, and rolling anything back in one click.

Start free

Free for 14 days — no credit card.

4.8 on G2 · 2,100+ reviews from engineering leads

Teams that ship with Loopline

Fernwheel OCTANT maribel STACKHOUSE VELDT kontur
What Loopline does

One train. Everything green rides. Everything else waits.

Loopline sits on top of your existing CI — GitHub Actions, GitLab, CircleCI — and turns scattered deploys into a schedule your whole company can read.

Release trains, on rails

Pick a cadence — daily at 16:00, every Friday at 17:00, whatever fits. Loopline gathers every merge that passed checks, sequences services by dependency, and departs on time. Miss the train? Your change rides the next one. No pings, no “can someone deploy?”

merge stage canary 5% prod train #142 PR #2381 ✓ PR #2384 ✓ PR #2390 held

Rollback in one click

Every train keeps its last-good snapshot warm. One click reverts artifacts, config, and feature flags together — median 38 seconds across all customers, measured, not promised.

38s median Roll back train

Environment protection rules

Declare what production demands — approvals, soak time, error budgets — once, in plain YAML. Loopline enforces it on every train, including the 2 a.m. hotfix.

prod · 2 approvals · 30m soak staging · auto-promote canary · abort if err > 0.5% hotfix · 1 approval, logged

Slack-native approvals

Approvers get the diff, the risk score, and two buttons — right in Slack. No context-switch, no stale browser tab.

Loopline train #142 → prod · risk: low · diff: +214 −89 Approve Hold

Audit log your auditors like

Who shipped what, who approved it, what changed — immutable, exportable, SOC 2 friendly. Compliance review went from a week to an afternoon at Stackhouse.

17:09 d.ferreyra approved #142 → prod
17:05 canary passed · err 0.02%
16:48 policy prod requires 2 approvals
16:41 m.lindqvist approved #142

Works with your CI, not against it

Loopline reads the pipelines you already have. Median setup is 45 minutes — no YAML rewrite, no migration sprint, no new agent to babysit.

GitHub Actions GitLab CI CircleCI Buildkite
0 deploys orchestrated since 2023
0s median time-to-rollback, all customers
0% change-failure rate after 90 days (median)
From the release channel

Teams that stopped dreading Fridays

“We went from one dreaded monthly release to 11 trains a week. Change-failure rate dropped 41% in the first quarter, and our incident channel went quiet enough that people noticed.”

Mara Lindqvist VP Engineering, Fernwheel · 84 engineers

“Rollback used to be a 40-minute war room with six people guessing. Last Tuesday it was one click and 38 seconds — most of the team found out from the postmortem, not the outage.”

Diego Ferreyra Platform Lead, Octant · 31 engineers
Pricing

Pay per seat. Ship without counting.

Every paid plan starts as a free 14-day trial with your real pipelines — rated 4.8 on G2 across 2,100+ reviews.

save 20% on annual

Free

For small crews proving the habit. Up to 5 seats, forever.

€0 / seat / month

No card, no clock.

  • 2 release trains per week
  • 1 environment + canary
  • One-click rollback
  • Community support
Start free

Most teams pick this

Team

For engineering orgs of 10–200 that ship on a schedule.

€24€19.20 / seat / month

Billed monthly. Cancel anytime.

Billed annually — 20% off the monthly rate.

  • Unlimited trains & environments
  • Environment protection rules
  • Slack-native approvals
  • Audit log, 90-day retention
  • SSO (Google, GitHub, Okta)
Start 14-day trial

Enterprise

For 200+ seats, regulated industries, and serious auditors.

Custom

Annual contract, priced per seat.

  • SAML / SCIM provisioning
  • Unlimited audit retention
  • EU data residency (Frankfurt)
  • 99.95% uptime SLA + dedicated CSM
Talk to us

sales@loopline.app — a human replies within one business day.

Switch or cancel in two clicks. Export everything, any time. Downgrading keeps your audit history readable; canceling emails you a full export within the hour. No retention dark patterns, no “call us to leave.”

An honest comparison

Loopline vs. change-freeze Fridays

The freeze isn’t irrational — it’s a rational response to risky deploys. Loopline removes the risk instead of the Friday.

Change-freeze Friday
Loopline Friday
16:55, a fix is readyNobody ships. The fix waits the weekend, the backlog rolls to a riskier Monday mega-deploy.
16:55, a fix is readyThe 17:00 train takes whatever’s green. Anything not ready rides Monday’s 10:00 train — automatically.
A release goes badWar room. Six engineers, git archaeology, 40 minutes of “was it the config or the migration?”
A release goes badCanary trips the error budget, the train auto-holds, one click rolls back the whole batch. Median: 38 seconds.
You're 3 engineers, 1 serviceHonestly? A freeze is fine. You don’t have a coordination problem yet.
You're 3 engineers, 1 serviceSame answer. Loopline earns its keep from roughly 10 engineers and 2 services up — start free when you get there.
Before you object

The questions every platform lead asks

What if a release goes wrong mid-train?

The train holds itself. Canary metrics are compared against your error budget every 10 seconds; a breach pauses promotion, pages the on-call, and arms one-click rollback of the entire batch — artifacts, config, and flags together. Median time back to last-good across all customers: 38 seconds.

We already have CI/CD in GitHub Actions. Why add another tool?

Keep it — Loopline doesn’t replace your CI, it orchestrates it. Your Actions still build and test; Loopline decides what ships together, when, in what order, and how it comes back if it shouldn’t have. Nothing in your .github/workflows changes on day one.

Won’t release trains slow my fastest engineers down?

The opposite, in practice. With daily or twice-daily trains, the median wait for a merged change is under 4 hours — and urgent fixes can take a logged, single-approval express lane. What disappears is the slow part: hand-run deploys, Slack-thread approvals, and the Monday pile-up after a freeze.

How long does setup actually take?

Median is 45 minutes from signup to first scheduled train, because Loopline reads the pipelines you already have. The longest part is usually deciding your cadence. Fernwheel (84 engineers, 23 services) was fully migrated in two afternoons.

What happens to our data if we cancel?

You cancel in two clicks from Settings — no sales call. Within the hour you get a complete export: audit log (JSON), release history, and configs. We keep your data 30 days in case you change your mind, then delete it and confirm in writing.

Is Loopline compliant enough for our auditors?

SOC 2 Type II (report available under NDA), ISO 27001, GDPR with EU hosting in Frankfurt on the Enterprise plan. The immutable audit log maps releases to approvals to individuals — Stackhouse cut their change-management evidence gathering from a week to one afternoon.

Start before Friday

Your next release could be boring.

Connect your CI, pick a cadence, and watch the first train leave the station — usually within the hour.

Start free — 14 daysNo credit card required.

Start free

Loopline in 2 minutes

The whole pitch, no talking head: a real train departing, a canary tripping, and the one-click rollback.

  1. 0:00A Friday train departs with 14 commits
  2. 0:38Canary trips the error budget — auto-hold
  3. 1:04One click back to last-good in 38 seconds
  4. 1:32Approvals and the audit trail, in Slack
Start free instead